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Sincere Department Store
Sincere Department Store (先施百貨) is a department store under the Sincere Company Limited and one of the oldest department chains in Hong Kong. Prior to 1949, its largest operation was in Shanghai, and along with Wing On (which survives in Hong Kong), Sun Sun (新新公司 1926–1951) and Da Sun (大新公司) was one of the "four great department stores" of Shanghai, and therefore, China generally.〔Shanghai Municipal Archives (2010) ''Forerunners of modern Chinese department stores – collected archival materials of the four great department stores of Shanghai'' (《近代中国百货业的先驱——上海四大百货公司档案史料汇编》) Shanghai Bookstore Press, Shanghai〕
==History==
Founded by Ma Ying Piu in 1900 after returning from Australia〔http://www.shanghaiguide.org/Shanghai-Fashion-Holdings-Limited-181.html〕 and partnership with others to form the first Chinese department store in then British Hong Kong.〔http://www.sincere.com.hk/department/lang_en〕 Ma was inspired by his experience with retail stores in Sydney.〔http://www.chaf.lib.latrobe.edu.au/stories/guo_bros.htm〕 and modelled Sincere after David Jones.〔http://guanyu9.blogspot.com/2010/03/sincere-by-name-and-philosophy-for-110.html〕 Now, the company is owned by the Ma family.
Prior to 1949, Sincere operated in China with stores in Shanghai, Nanning and Guangzhou. But with the founding of the People's Republic of China these locations were taken over by the Communist state, along with all other private companies in the country.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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